Debbie Weil
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Heading to the Blog Business Summit in San Francisco

by Debbie Weil | Aug 15, 2005 | Case Studies, Events, Fortune 500 Blogs, In the News, Stuff, Uncategorized

Business casual is the appropriate style for blogging

by Debbie Weil | Jul 25, 2005 | Fortune 500 Blogs, Stuff, Uncategorized, Writing

Great side-bar in the August 2005 issue of Fast Company gives a run-down of proper blogging etiquette, comparing it to hosting a successful cocktail party:1. Make introductions (i.e. link to other useful and relevant blogs) 2. Be authentic (i.e. if you’re not...

Advice to corporate & senior executive bloggers from GM’s Bob Lutz: “Jump”

by Debbie Weil | Jul 15, 2005 | CEO Bloggers, Fortune 500 Blogs, In the News, Uncategorized

On the fence about starting a corporate blog authored by senior execs? Bob Lutz, who is GM’s CBO (Chief Blogging Officer) as well as global vice chairman for product development, says: just do it. From an article written by Lutz for Information Week: Nothing To...

Sun Microsystems’ Jonathan Schwartz on what’s cool

by Debbie Weil | Jun 28, 2005 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized, Writing

This is what you get on a blog that you won’t get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems: One of the big upsides of my job is hobnobbing. I clearly didn’t check with our corporate communications team...

Staring down fear of blogging at IABC blog panel

by Debbie Weil | Jun 28, 2005 | CEO Bloggers, Events, Fortune 500 Blogs, Stuff, Uncategorized

Had a blast yesterday moderating IABC’s blog panel here in D.C. It was wonderful to meet several corporate bloggers face to face that I’ve been emailing and speaking with by phone: Paul Rosenfeld, Intuit’s blogging evangelist and the force behind the...

More companies are publishing Corporate Blogging Guidelines

by Debbie Weil | Jun 14, 2005 | Fortune 500 Blogs, In the News, Stuff, Uncategorized

Article in yesterday’s San Francisco Chronicle talks about the evolving phenomenon of corporate blogging guidelines. As always, the key is to “be smart.” Yahoo has just published its blogging guidelines, available for download here (3-page PDF). The...
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