Debbie Weil
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So what’s a blogging consultant worth?

by Debbie Weil | Sep 27, 2006 | Fortune 500 Blogs, Stuff, Uncategorized

But really Hugh… there’s a bit more to it than that, isn’t there? Everybody has been emailing me this cartoon this week. Hmmm… In the ‘IF YOU’RE REALLY COOL’ Department Order one of Hugh Macleod’s gapingvoid business...

Download a transcript of The Corporate Blogging Book Teleconference

by Debbie Weil | Sep 21, 2006 | Fortune 500 Blogs, Marketing, New New Things, Stuff, The Corporate Blogging Book, Uncategorized, Writing

Yesterday’s teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read. One caller, Cathy Chatfield-Taylor, was energetic enough to take really good notes....

What should the CEO blog about… and why

by Debbie Weil | Sep 21, 2006 | CEO Bloggers, Fortune 500 Blogs, Stuff, Uncategorized, Writing

Caution: this is a really long post. I prepared it originally for the iaoc blog where I’m hosting a discussion this week on CEO blogging. I may come back and add some stuff later. I know I haven’t covered every wrinkle. But in the spirit of instant...

Is it OK to ghostwrite a CEO blog and, if so, should the ghostblogger reveal him or herself?

by Debbie Weil | Sep 19, 2006 | CEO Bloggers, Fortune 500 Blogs, Uncategorized, Writing

I’m moderating a discussion on these knotty questions over on the iaoc blog this week. Day 1: Is it OK to ghostwrite a CEO blog?The consensus seems to be yes at least amongst the small group of writers who’re taking part in the discussion. Feel free to add...

Fortune 500 CEO blogger Jonathan Schwartz is the most persistent evangelist for top dog bloggers

by Debbie Weil | Sep 16, 2006 | CEO Bloggers, Fortune 500 Blogs, Uncategorized

In an AP story that ran this morning in the San Jose Mercury News and dozens of other papers (yes that’s an AP photo at left), reporter Rachel Konrad writes that Sun’s CEO told her:”The blog has become for me the single most effective vehicle to...

Oops! McDonald’s opens mouth, inserts Hummer, Happy Meal and hamburger

by Debbie Weil | Sep 12, 2006 | Fortune 500 Blogs, Stuff, Uncategorized

Quite a bit has been written about McDonald’s Open for Discussion blog (it’s on the topic of corporate social responsibility) and the blog’s non-response to readers’ negative comments about miniature Hummers as Happy Meals giveaways. Before I...
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