by Debbie Weil | May 14, 2004 | Marketing, Uncategorized
OK, sounds trivial. But there’s an art to including all the right info in order to comply with CAN-Spam AND to make your newsletter as reader-friendly as possible. Great Ezine-Tips article today by Christopher Knight on How to properly format your ezine...
by Debbie Weil | May 12, 2004 | Marketing, Uncategorized
It’s a jungle out there if you’re in the market for an email vendor to deliver your e-newsletter or email promotions. Ralph F. Wilson of WilsonWeb fame has surveyed his readers and published a useful list of affordable vendors. Includes links to vendors...
by Debbie Weil | Apr 29, 2004 | Marketing, Uncategorized
EmailLabs tested 3 Subject Lines for the March issue of The Intevation Report (their company newsletter). A. Using Link Click-Through Tracking to Segment Your List B. 3 Tips to Improve Your Newsletter’s ROI C. Build Your List Through “Piggy-Back Marketing†And...
by Debbie Weil | Apr 27, 2004 | Marketing, Uncategorized
Good article from MarketingSherpa on “Text-only Design Pitfalls.” Note: free access to this article ends in a few days.
by Debbie Weil | Apr 27, 2004 | Marketing, Uncategorized
Design guru Roger C. Parker (author of the classic Looking Good in Print) is my guest expert this week at a 1-hour teleseminar: Secrets of Effective HTML Newsletters: Design + Readability = Profitability. Registration fee includes his mini report: The 6 Essentials of...
by Debbie Weil | Mar 28, 2004 | Marketing, Uncategorized
For some reason, I opened a message from Daniel Will-Harris recently. It begins: “A few days ago I opened my closet door and found myself staring into a dark maw of nothingness. Where had all my clothes gone?” I don’t know about you but I like absurd...
