by Debbie Weil | Mar 26, 2004 | Marketing, Uncategorized
Good article by Linda Kazares in eNewsletter Journal. She says if you re-send an issue of your newsletter to subscribers who haven’t opened it you’ll get 21.5% additional “reads” (assume she means “opens”). Be sure to use a...
by Debbie Weil | Mar 25, 2004 | Marketing, Uncategorized
That would be the bargain introductory price for my complete e-newsletter publishing course – digital + print + audio. I call the package E-newsletters 101. Learn more about Insider Secrets of Profitable E-newsletters here… Read, scribble, click and...
by Debbie Weil | Mar 11, 2004 | Marketing, Uncategorized
Maybe not the most burning question… but worth asking. In a WordBiz survey last week that got over 250 responses, 58% called it an e-newsletter. 23% say ezine. Bob Bly, who publishes The Direct Response Letter, calls it an ezine. No particular reason, he told...
by Debbie Weil | Mar 11, 2004 | Marketing, Uncategorized
Wheh I surveyed the 13,000+ readers of WordBiz Report recently on whether they regularly included a quotation in their e-newsletter or ezine, the answer was a resounding NO. 77% said no; 12% said yes. But when I interviewed well-known B2B copywriter Bob Bly today for...
by Debbie Weil | Jul 25, 2003 | Marketing, Uncategorized
In the 2nd anniversary issue of WordBiz Report I included a note to readers that opined: “Authenticity is key. And by that I mean authentic voice. I often struggle to find just the right tone. When I do, you respond. You even make a purchase. When I lapse into...
by Debbie Weil | Jun 17, 2003 | Marketing, Stuff, Uncategorized
Hmm… good question. Just as there are best practices for how often to send an e-newsletter (monthly is a good bet), so is there an etiquette for how often to blog. I've been reading up on this as well as scouting around to look at the date stamps on some...
