And the Subject Line winner is…

EmailLabs tested 3 Subject Lines for the March issue of The Intevation Report (their company newsletter). A. Using Link Click-Through Tracking to Segment Your List B. 3 Tips to Improve Your Newsletter’s ROI C. Build Your List Through “Piggy-Back Marketing” And...

Design guidelines for HTML newsletters

Design guru Roger C. Parker (author of the classic Looking Good in Print) is my guest expert this week at a 1-hour teleseminar: Secrets of Effective HTML Newsletters: Design + Readability = Profitability. Registration fee includes his mini report: The 6 Essentials of...

Absurd but effective…

For some reason, I opened a message from Daniel Will-Harris recently. It begins: “A few days ago I opened my closet door and found myself staring into a dark maw of nothingness. Where had all my clothes gone?” I don’t know about you but I like absurd...