by Debbie Weil | Jun 12, 2006 | Marketing, Stuff, Uncategorized
See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers. Hint: it’s not about your widgets Unless you’re GM and sell cars, your widgets themselves are rarely a good topic for your blog.
by Debbie Weil | Jun 12, 2006 | Marketing, ROI, Uncategorized
We knew that, of course. But along comes a Burson-Marsteller study that proves it. Mom-fluentials are described as “online moms who are also public opinion leaders.” As B-M puts it,”Mom-fluentials issue warnings and make recommendations [about...
by Debbie Weil | Jun 5, 2006 | Events, Marketing, Uncategorized
It’s hard to keep up with the folks at WOMMA (Word-of-Mouth Marketing Association). A blizzard of announcements, blog posts and e-newsletters is coming out of their Chicago headquarters in preparation for WOMBAT-2 (Word of Mouth Basic Training) to be held in San...
by Debbie Weil | Apr 18, 2006 | Marketing, Uncategorized
Just learned about a free teleconference tomorrow, hosted by WOMMA (Word of Mouth Marketing Association). Here are the details: Wednesday April 19, 2006 at noon ETYou are invited to dial into a free teleconference on WOM Ethics (“A Practical Guide to Doing it...
by Debbie Weil | Feb 6, 2006 | Marketing, New New Things, Uncategorized
Fred Wilson nails it. Because RSS still isn’t “brain dead simple.” For non-geeks it’s still too confusing to set up an RSS newsreader, to find – or aggregate – all the feeds you’re interested in, to subscribe, etc. The RSS vs....
by Debbie Weil | Jan 26, 2006 | Marketing, Uncategorized
* * * * 4 star review Email marketing may be out of fashion with all the talk of RSS, IMing and text messaging, but it’s as powerful and effective as ever. That’s the good news. The bad news is that there are dozens of variables to consider now that email...
