Debbie Weil
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Tip #5: How to uncover your “story” for an effective corporate blog

by Debbie Weil | Jun 12, 2006 | Marketing, Stuff, Uncategorized

See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers. Hint: it’s not about your widgets Unless you’re GM and sell cars, your widgets themselves are rarely a good topic for your blog.

When it comes to word of mouth marketing, mom-fluentials are, uh, influential

by Debbie Weil | Jun 12, 2006 | Marketing, ROI, Uncategorized

We knew that, of course. But along comes a Burson-Marsteller study that proves it. Mom-fluentials are described as “online moms who are also public opinion leaders.” As B-M puts it,”Mom-fluentials issue warnings and make recommendations [about...

WOMMA folks are ladling out a rich stew of blogs, ezines, research to promote WOMBAT-2 in San Franci

by Debbie Weil | Jun 5, 2006 | Events, Marketing, Uncategorized

It’s hard to keep up with the folks at WOMMA (Word-of-Mouth Marketing Association). A blizzard of announcements, blog posts and e-newsletters is coming out of their Chicago headquarters in preparation for WOMBAT-2 (Word of Mouth Basic Training) to be held in San...

Free teleconference on WOM (Word-of-Mouth) Ethics: April 19, 2006

by Debbie Weil | Apr 18, 2006 | Marketing, Uncategorized

Just learned about a free teleconference tomorrow, hosted by WOMMA (Word of Mouth Marketing Association). Here are the details: Wednesday April 19, 2006 at noon ETYou are invited to dial into a free teleconference on WOM Ethics (“A Practical Guide to Doing it...

Why RSS has not supplanted email…

by Debbie Weil | Feb 6, 2006 | Marketing, New New Things, Uncategorized

Fred Wilson nails it. Because RSS still isn’t “brain dead simple.” For non-geeks it’s still too confusing to set up an RSS newsreader, to find – or aggregate – all the feeds you’re interested in, to subscribe, etc. The RSS vs....

5 keys to effective email marketing in 2006

by Debbie Weil | Jan 26, 2006 | Marketing, Uncategorized

* * * * 4 star review Email marketing may be out of fashion with all the talk of RSS, IMing and text messaging, but it’s as powerful and effective as ever. That’s the good news. The bad news is that there are dozens of variables to consider now that email...
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