by Debbie Weil | Jan 13, 2005 | Marketing, Uncategorized
That’s according to research by email vendor EmailLabs. Average read-time (yes, this is a new metric for email marketing) is a measly 15 – 20 seconds for an e-newsletter or email promotion. Useful article in MarketingSherpa explains exactly what this means...
by Debbie Weil | Dec 21, 2004 | Marketing, Stuff, Uncategorized
Cool… my article from six months ago is currently the “hottest” (i.e. most popular) article in today’s special year-end issue of MarketingProfs.com. I’m a huge fan of MProfs. If you’re not already a subscriber to their e-newsletter,...
by Debbie Weil | Dec 14, 2004 | Marketing, Uncategorized
Useful article in MarketingSherpa about how to get the most out of the “Welcome” letter that your e-newsletter mailing service generates (or should be generating). Yes, it’s true. Your “Welcome” email to your new subscribers will most...
by Debbie Weil | Dec 3, 2004 | Marketing, Uncategorized
These 5 tips are in this week’s issue of WordBiz Report. I wrote them with e-newsletters in mind. And they originally appeared in my column for Crain’s BtoB E-mail Marketer Insight. But they apply just as well to “what to blog about” this time...
by Debbie Weil | Nov 9, 2004 | Marketing, Uncategorized
Here’s a great tip from Christoper Knight of Ezine-Tips on how to get maximum ROI out of the Welcome message you (should) send to new subscribers to your e-newsletter or ezine. He readily admits that it’s obvious: introduce yourself to your readers and...
by Debbie Weil | Oct 15, 2004 | Marketing, Uncategorized
Chris Knight of Ezine-Tips is offering a free download of what he calls his “Top (70) One-Liners For Improving Your Email Deliverability.” They’re pretty straightforward but useful nonetheless. I don’t agree with every one of them. #37 is to...
