by Debbie Weil | Apr 21, 2005 | Free Downloads, Marketing, ROI, Uncategorized
Hurry on over to DoubleClick’s (free) knowledge center. If you haven’t already seen it, you can download the Q4 2004 Email Trend Report released in March 2005. Highlight: the average open rate for HTML emails continues to decline. It’s now 32.6%. In...
by Debbie Weil | Apr 1, 2005 | Marketing, Uncategorized
The always clever MarketingSherpa has just published a selection of April Fool’s “email cartoons.” I love this one. Want to see more? Click here for Sherpa’s 7 Best Cartoons for Email Marketing. And if you’re serious about email...
by Debbie Weil | Mar 17, 2005 | Marketing, Uncategorized
If you’re debating whether to launch a spiffy-looking HTML e-newsletter or start a blog… seriously consider the latter. Here’s why: once you have a blog template set up (quite simple to do if you use a hosted service like TypePad) it’s the work...
by Debbie Weil | Mar 2, 2005 | Marketing, Uncategorized
Get them here in my review of MarketingSherpa’s terrific new Landing Page Handbook. 1. Acknowledge the bail factor 2. Make your landing page headline match the copy in your ad 3. Keep your “hero” shot (product image) on the left side of the page 4....
by Debbie Weil | Feb 3, 2005 | Marketing, Uncategorized
Here’s a thoughtful “short list” of resources for online marketing. Put together by Toby Bloomberg in her Diva Marketing blog. Thanks to Aimee Kessler Evans for the pointer – from the Digital Grit blog. She writes it for marketing agency...
by Debbie Weil | Jan 22, 2005 | CEO Bloggers, Marketing, Stuff, Uncategorized, Writing
Web content expert Gerry McGovern has published a useful and authoritative e-newsletter every week (he’s never missed a deadline, he told me) since 1996. It’s a text-only email but almost always has a gem or two related to content management. New...
