by Debbie Weil | Dec 15, 2005 | General, In the News, Marketing, Uncategorized
No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: “I’d Love This Product Even If I Weren’t a Stealth Marketer.” And as a counterpoint, WOMMA’s (Word of Mouth Marketing...
by Debbie Weil | Dec 14, 2005 | Free Downloads, In the News, Marketing, New New Things, ROI, Stuff, Uncategorized
Read the Q. & A. with Seth in E-consultancy.com’s December 2005 briefing. As always, he boils it down. Real simple. Incisive. (Scroll to the bottom of the interview for a good explanation of Squidoo, Seth’s new venture.) I like this sound bite:Q....
by Debbie Weil | Nov 30, 2005 | Events, In the News, Marketing, New New Things, Podcasting, Stuff, Uncategorized
Not surprisingly, WOMMA (Word of Mouth Marketing Association) has mastered the new marketing mix when it comes to promoting their next conference: a site, a blog, RSS feeds, podcasts, email updates and a companion e-newsletter all rolled up into one at...
by Debbie Weil | Aug 31, 2005 | Marketing, New New Things, Uncategorized
RSS expert Rok Hrastnik has penned a lucid explanation of the relationship between blogs, ezines, RSS and email. As he puts it:”Blogs and e-zines or newsletters are “the what” — what you publish online … the content side. RSS and e-mail...
by Debbie Weil | Jul 12, 2005 | In the News, Marketing, New New Things, Uncategorized
The WOMMA (Word of Mouth Marketing Association) folks released yesterday what they’re calling a new set of standards to measure the impact – and ROI – of word-of-mouth marketing. Download WOMMA’s 12-page PDF here. It explains measurement terms...
by Debbie Weil | Jun 20, 2005 | Marketing, Uncategorized
Here’s a point counterpoint by Christopher Knight of Ezine-Tips and contributing writer Suzanne Falter-Barns. Chris says blogs won’t replace e-newsletters. Suzanne offers 7 reasons why they will. The real answer? Yes and no. No, in the short term blogs...
