by Debbie Weil | Apr 29, 2005 | In the News, New New Things, ROI, Stuff, Uncategorized
Saw this term on Business Blog Summit. It’s the perfect way to explain why blogs are so powerful as a means of communicating ideas. And why a blog can establish an intelligent writer as a “thought leader.” (Also, why blogs are much more powerful than...
by Debbie Weil | Apr 28, 2005 | CEO Bloggers, ROI, Stuff, Uncategorized
Cool news. I’ve been asked to moderate a panel on corporate blogging for IABC’s annual conference in Washington D.C. on June 27, 2005. I’ve invited Paul Rosenfeld, GM of Intuit’s QuickBooks Online Edition and the force behind QuickBooks Online...
by Debbie Weil | Apr 28, 2005 | Events, In the News, ROI, Stuff, Uncategorized
Cool news. I’ve been asked to moderate a panel on corporate blogging for IABC’s annual conference in Washington D.C. on June 27, 2005. I’ve invited Paul Rosenfeld, GM of Intuit’s QuickBooks Online Edition and the force behind QuickBooks Online...
by Debbie Weil | Apr 23, 2005 | CEO Bloggers, Fortune 500 Blogs, ROI, Uncategorized
According to a “25-year-old marketing & PR professional” writing in Darwin. I don’t agree. But Graeme Thickins makes some good points: Businesses don’t like gossip, they’re not passionate, they’re already time-strapped, they...
by Debbie Weil | Apr 21, 2005 | Free Downloads, Marketing, ROI, Uncategorized
Hurry on over to DoubleClick’s (free) knowledge center. If you haven’t already seen it, you can download the Q4 2004 Email Trend Report released in March 2005. Highlight: the average open rate for HTML emails continues to decline. It’s now 32.6%. In...
by Debbie Weil | Apr 7, 2005 | ROI, Stuff, Uncategorized, Writing
Paul Rosenfeld, General Manager of Intuit’s QuickBooks Online, and his team had a great idea: why not start a blog to communicate with – and learn from – their 35,000 customers? Paul is an informal kind of guy. A staff member suggested the blog one...
