CEO blogger Jonathan Schwartz on the challenge of finding his voice
Eileen Yu of ZDNet Asia interviewed Sun Microsystems CEO Jonathan Schwartz at the company’s Menlo Park, CA campus recently. Here’s a snippet of the Q & A. Schwartz…
Why Apple CEO Steve Jobs’ open letter about the iPhone isn’t (perhaps) as effective as a blog post
Enough procrastinating… what I (didn’t) do over the summer
This seems like the perfect way to get back into blogging. Today’s Wall Street Journal has a great article that, I suspect, will resonate with many readers: How I Spent Squandered…
Why I’m blogging less
Because I’d rather be planting my garden. Or picnicing with Lucy, age 3 – see feet at left. And as Hugh Macleod puts it: “Believe it or not,…
Through the Looking-glass: the “real” fake Steve Jobs is unmasked
This is a great story. The blogger behind The Secret Diary of Steve Jobs, the hugely popular fake CEO blog by Apple’s chief, has been outed. And he’s none other than a…
Thinking about the next book… on the one-year anniversary of the publication of The Corporate Blog
Today marks the one-year anniversary of the publication of The Corporate Blogging Book by Portfolio on Aug. 3, 2006. Luckily, the book still seems fresh, useful and on the mark (and yes,…
The Corporate Blogging Book is now available in Mandarin Chinese
The Corporate Blogging Book is now available in Mandarin Chinese on amazon.cn and also, I am told, in bookstores in China. I haven't…
The Corporate Blogging Book is now available in Mandarin Chinese
The Corporate Blogging Book is now available in Mandarin Chinese on amazon.cn and also, I am told, in bookstores in China. I haven’t…
Steve Rubel on CEO blogging on Canadian TV’s Squeezeplay
There is no blogosphere here
As author Gertrude Stein famously said, “There is no there there.” (There, in this case, referring to Oakland, CA where she grew up.)
Well, I’m delighted to report that I’m on…
read moreQuoted in the Wall Street Journal and the L.A. Times on CEO blogging
I’m quoted in today’s Wall Street Journal and L.A. Times in two stories about CEO blogging. Both are follow-ons to the story about Whole Foods CEO John Mackey and his anonymous postings on Yahoo…
Should you put “do not blog this” in your emails?
I almost always include the following in my email signature:
This e-mail is [ ] bloggable [x] ask first [ ] private
Waddya think? Should your email recipients respect such a request??
Full…
read moreUsing the backchannel of email to invite Comments on a blog
Is it OK to ask readers to leave a Comment on your blog?
I think so. As long as you don’t ask too often. Here’s why: many folks are shy about leaving a Comment, particularly if they’re not familiar with blogging…
Usability expert Jakob Nielsen says write articles, not blog entries
Writing in his latest Alertbox column, Jakob Nielsen says:
“Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment on somebody else’s comments. Such postings are good for generating controversy and short-term traffic, and they’re definitely easy to write. But…
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Are you Jotting down your thoughts via your cell phone?
Corporate blogging interview on NPR’s Marketplace
I was interviewed yesterday for NPR’s Marketplace on the topic of corporate blogging. Google’s recent blogging gaffe was the jumping off point but the interview was on the more general topic. Trekked down to the Marketplace studio in downtown D.C. in 95 degree heat… wow it’s hot here.…
read moreCorporate blogging lessons from Google’s blogging gaffe
Google’s blogging gaffe happened over a week ago and there’s still a flap about it in the blogosphere and in MSM (mainstream media).
A quick recap, Google employee Lauren Turner,…
read moreContent Strategy teleconference now available as downloadable PDF and audio recording
Should you ghostblog for your CEO? Is anonymous blogging OK? Do you need a blog editor? All is revealed in the audio recording and enhanced PDF transcript of my April 2007 teleconference. Buy and download instantly. When…
Summer reading: what’s in your stack?
I've ordered four novels from the British publisher, Persephone Books, which specializes in 20th century novels written by neglected women authors. Each is wonderful reading and is published with a distinctive gray cover…