What a good corporate blog should look like
Congrats to Mario Sundar on the launch of a new corporate blog for LinkedIn. Mario has been publishing his own blog, Marketing Nirvana, for about a year (can’t find the archives so I’m not sure when he started it).
It’s one of my…
read moreIt always sounds better in French: Un bon blog repose sur une belle plume
What does social media look like?
Look at the mock-up below of a typical Amazon product page (this one for an iPod) and you’ll get an idea of what social media looks like on a Web page. The schematic was created by Web designer and writer Joshua Porter. Shows 16 different ways that…
read moreTechnorati’s Peter Hirshberg on Japanese bloggers, Jello and the shoe shine guy
Technorati chairman Peter Hirshberg gave a fab opening keynote at last week’s conference on corporate communication and technology held by The Conference Board in New York.
Apologies for taking so…
read moreBlog writing workshop – private session for client
All-day blog writing workshop for client.
read moreRun, don’t walk, to Bella Stander’s Book Promotion 101
When I started this book blog almost two years ago, in June 2005, I wrote about topics that writers and authors wrestle with:
How to Create a Content Strategy for Your Corporate Blog – teleconference
April 12, 2007 teleconference available as a PDF transcript and MP3 audio recording
When the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers,…
You can now “Search Inside” The Corporate Blogging Book on Amazon
Why humor is important in writing a (corporate) blog
Well, because it’s fun and funny if it works. And because it predisposes the reader to feel positive (even warm and fuzzy) about the blogger. And that’s a great…
Infamous Kryptonite, of “blog clueless” fame, has launched its own blog
Take a look at Kryptonite‘s newly-launched corporate blog, Unbreakable Bonds. It looks pretty good and it’s written by the company’s renowned PR chief, Donna Tocci.
Remember way back to 2004 when Kryptonite was the…
read moreQuoted in today’s Wall Street Journal in an article about using a blog to get your next job
The article is about individuals whose blogs get noticed by recruiters. But it could just as easily be about companies. As I said to reporter Sarah Needleman:
“Job seekers who blog increase the odds that a potential employer will find information online that the…
read more
Quoted in the Wall Street Journal: “Everybody has an online identity whether they know it or not”
I was quoted in today’s Wall Street Journal in a well-researched story by reporter Sarah Needleman: How Blogging Can Help You Get a New Job (free access to this article – I…
Keynote and workshop on blogging & social media – The Homestead, VA
For the American College of Radiology.
I just want to thank you for being as terrific as I'd hoped you would be!
– Nancy Cook, Sr. Director, Marketing, Communications & Public Relations, ACR.org
read more
Corporate Blogging in a Web 2.0 world – audio conference
On-site for Fortune 500 client – New York City
On-site blog consulting for a Fortune 500 client.
read moreApril 5, 2007
April 12, 2007 teleconference: How to create a content strategy for your blog
April 12, 2007 teleconference: How to Create a Content Strategy for Your Blog
The April 12, 2007 teleconference is now available as an MP3 audio recording & enhanced PDF transcript. So you're serious about launching a blog for your organization. You're asking: who should write our blog? Can we ghostblog for our CEO? Can it be multi-author? How do we choose…
read moreTechnorati’s new State of the Live Web report: all systems a go, blogosphere continues to expand, Ja
Dave Sifry’s newest State of the Blogosphere is up. He calls it the State of the Live Web – April 2007. You can gorge on stats and charts relating to the blogosphere. Here’s his summary of what’s new:
- 70 million weblogs
- About 120,000 new weblogs each day, or…
- 1.4…
read more
Newest State of the (Live) Web from Technorati’s Dave Sifry
Always cogent Technorati CEO Dave Sifry is back today with a preview of the April 2007 State of the Live Web. Stay tuned for his full write up which will…