Corporate Blogging’s in the Trough of Disillusionment According to Gartner’s Hype Cycle
Sorry if that title is a bit of a tongue twister. Gartner today released its 2005 Hype Cycle for Emerging Technologies. The research firm has pegged Corporate Blogging and RSS as being two years away from mainstream adoption. For now, both are tumbling into Gartner’s Trough of…
read moreCool Women Bloggers at the Blog Business Summit
One of the great things about participating in a three-day conference like Blog Business Summit is meeting in the flesh people you’ve been interacting with online. (I ran a session featuring dueling corporate blogs: GM’s Fastlane blog vs. Intuit’s QuickBooks Online blog.)
Dave Tayor, who ran…
read moreEmployees of Yahoo! and Google Who Have Public Blogs
Just ran across Hans Mestrum’s list of employees at Google and Yahoo! who have public blogs. (Here’s a link to a downloadable PDF of Yahoo’s blogging guidelines.) From a random check, it appears only a handful identify themselves as employees of their respective companies. Ran into…
read moreShel Israel says to “have fun” while you’re writing a book
How cool to meet and chat with Shel Israel* in the hallway outside the Blog Business Summit here in San Francisco. Shel is the co-author with (the famous) Robert Scoble of Naked Conversations (their book about business blogging). He’s just finished writing the first draft of…
read moreWhy Boeing’s Blog Is a Journal
I’m listening to a session on blog design at the Blog Business Summit in San Francisco and bringing this to you live… Here’s a great tidbit from Boeing Web designer Chris Brownrigg on why Boeing’s much talked about blog is called Randy’s Journal: “Because they (management) were…
read moreHeading to the Blog Business Summit in San Francisco
I’m heading to San Francisco early tomorrow to hang out and speak at the Blog Business Summit. I’m moderating a panel on corporate blogging featuring Michael Wiley, Director of New Media for
Intel’s corporate blogging guidelines are trickling up
Yes up… not down. Several Intel employees are posting their suggestions here and here for what the company’s blogging guidelines should be:
- Follow the existing corporate public communication rules on privacy, confidentiality, etc.
- Respect other people
- Be passionate and interesting – write on what you’re excited about…
…
read moreCool blog of the day on Japanese site
And so retro. I’m hugely flattered.
Remember Netscape’s What’s New page?
Does the August 1993 page remind you of a… blog?
read moreThe word blogging will disappear
Part 2: Steve Rubel’s blogging playbook
Here’s Part 2 of my Starbucks interview with Steve Rubel on How the Soup Gets Made, as he put it. But first, the inside skinny…
I was so engrossed in talking to the famed author of Micro Persuasion and then writing up our interview that I missed…
read moreWhen business, blogging consultants and big media collide
Here’s a sad tale of business blogging gone wrong… really wrong: Blogging As You Go Belly Up (Aug. 15, 2005 issue of Business Week ). Paul Purdue, CEO of iFulfill.com, blogged away (here) as his company went down in flames and irate customers posted scathing comments.
…
read moreThis blogging thing… according to Penguin Portfolio publisher Adrian Zackheim
Had the pleasure of meeting this week with Adrian Zackheim, publisher of Penguin Portfolio, at the Penguin Group offices on Hudson Street in lower Manhattan. Silly me. The Greenwich Village address made me think I was headed to some cool office. Turns out 375 Hudson Street is a sleek,…
read moreWriting for strangers vs. friends
Intriguing riff by Seth Godin on two types of writing: for friends or colleagues (who know you and, presumably, your subject matter) vs. for strangers (i.e. those nice folks who take the time to read your blog). Cut the “inside baseball” stuff when you’re writing for strangers, he says.…
read moreSteve Rubel reveals his 4-hour a day blogging playbook
How does he do it?
Haven’t you wondered… how does the prolific author of Micro Persuasion find time to eat or sleep, much less do his full-time day job…
read moreEgo motivates thought leadership blogs
Marketing guru and author Seth Godin puts it this way:
“I don’t blog to make money. I don’t run ads on my site. I don’t even blog to win awards. I blog because it pleases me to see my ideas spread. I like it when I see people talking about…
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Blogosphere doubling every 5 months
Technorati CEO Dave Sifry has just posted the results of the latest “State of the Blogosphere – August 2005” with cool charts and stats. Key numbers:
– total number of blogs (i.e. the blogosphere) is doubling every 5.5 months
– there are now over 14 million blogs
…
read moreBusiness casual is the appropriate style for blogging
Great side-bar in the August 2005 issue of Fast Company gives a run-down of proper blogging etiquette, comparing it to hosting a successful cocktail party:
1. Make introductions (i.e. link to other useful and relevant blogs)
2. Be authentic (i.e. if you’re not normally scintillating, no worries; just be useful…
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Blogs a great marketing tool for small businesses
Nicely-written article in today’s Chicago Tribune describes how useful blogs are as a low-cost marketing tool for small businesses. Quotes yours truly several times. Too bad the electronic version of this newspaper article doesn’t provide a live link to any of the blogs mentioned.
Oh, if you’re wondering why…
read moreB L O G book blurbed in Publisher’s Lunch
I’m fighting a summer cold/flu, the book is progressing slowly and it’s hot hot hot hot here in Washington D.C… argh. On the bright side, here’s a nice mention from the July 12, 2005 Publisher’s Lunch:
“Corporate blog coach, Fortune 500 speaker, and consultant Debbie Weil’s B L O…
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On researching, outlining, organizing – and writing – a book
Revealing interview with Mark Bowden, author of Black Hawk Down. Thanks to my agent Elizabeth Wales for the link.
“When I write a book, I invent the process anew every time. It’s about maintaining files and grouping information as I’m reporting and assembling it in a way so that…
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