by Debbie Weil | Aug 8, 2006 | General, Stuff, The Corporate Blogging Book, Uncategorized
Pete Blackshaw, CMO of Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ: Corporate Blogging: Great Liberator of Oxymoron. A bit of the backstory… he peppered me...
by Debbie Weil | Aug 1, 2006 | In the News, ROI, Stuff, Uncategorized
Hey, cool to be blogtipped today by Easton Ellsworth on Business Blog Wire. I say “we” because the new design of BlogWriteForCEOs is the handiwork of my talented designer Sarah Lewis, with a lot of input from yours truly (her picky client). Thanks Sarah!...
by Debbie Weil | Aug 1, 2006 | CEO Bloggers, Stuff, Uncategorized
Just saw this today. GM’s CEO Rick Wagoner, who has never before contributed to GM’s FastLane blog, weighed in a couple of days ago with a long post on the behemoth’s turnaround plan, second quarter earnings, and “why there are plenty of...
by Debbie Weil | Jul 31, 2006 | CEO Bloggers, Stuff, The Corporate Blogging Book, Uncategorized
Cool to be quoted yesterday in Randall Stross’s Digital Domain column in the Sunday New York Times Business section (July 30, 2006). Stross interviewed me at length for the article and mentioned The Corporate Blogging Book “which Portfolio Hardcover is to...
by Debbie Weil | Jul 27, 2006 | Marketing, Stuff, Uncategorized, Writing
Here’s a tips article the WOMMA folks posted to their blog: How to Confront Your Fear of Corporate Blogging (5 tips from author and blogger Debbie Weil)P.S. I didn’t write the below. I.e. they’re not my words exactly. But the tips are good....
by Debbie Weil | Jul 27, 2006 | Stuff, Uncategorized, Writing
I’ve been saying this for awhile (and it’s in my new book, The Corporate Blogging Book, on, er, pages 76 and 77). Namely, multiple-author corporate blogs will become more and more common as folks weary of the constant pressure to update and maintain a...