by Debbie Weil | Jun 8, 2005 | Case Studies, Fortune 500 Blogs, Stuff, Uncategorized, Writing
From an interview I did today with GM’s Gary Grates, VP Communications for North America, for the book: “Bob Lutz, our 73-year-old vice chairman, was on a plane coming back from Europe when he started writing a response to some posts about GM he’d...
by Debbie Weil | Jun 5, 2005 | Case Studies, Fortune 500 Blogs, Uncategorized
Big pharma GlaxoSmithKline is blogging in French. More later on the content of the blog after I get a chance to read it more closely. GSK’s Director of public affairs is coordinating the blog with the chairman. Thanks to Fredrik Wackå and Steve Rubel for the...
by Debbie Weil | May 4, 2005 | Fortune 500 Blogs, Marketing, Stuff, Uncategorized, Writing
Been collecting these for a week or so. Ran across this nifty page on Robert’s Echo blog. Includes everything from the “origin” of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of...
by Debbie Weil | May 3, 2005 | CEO Bloggers, Events, Fortune 500 Blogs, In the News, Stuff, Uncategorized
I’m delighted to report that Gary Grates, VP Corporate Communications, North America for General Motors has accepted my invite to be the third panelist on IABC’s corporate blogging panel on June 27, 2005. (Here is the description of the session, part of...
by Debbie Weil | Apr 24, 2005 | CEO Bloggers, Fortune 500 Blogs, New New Things, Uncategorized
“Blogs are more searchable. Technorati and PubSub are more useful to me than Google.” Above quote from a fascinating interview with Jonathan Schwartz on The Red Couch. Sun’s President blogs here. He’s prolific and voluminous; often writes...
by Debbie Weil | Apr 23, 2005 | CEO Bloggers, Fortune 500 Blogs, ROI, Uncategorized
According to a “25-year-old marketing & PR professional” writing in Darwin. I don’t agree. But Graeme Thickins makes some good points: Businesses don’t like gossip, they’re not passionate, they’re already time-strapped, they...
