by Debbie Weil | May 10, 2005 | Marketing, Uncategorized
This is a must-read on Digital Grit’s blog. Click here to learn how Keywords, Content, Code, Links and Technology are the 5 forces of SEO. (A play on Michael Porter’s 5 Forces Model which is a staple in business school curriculum (curriculae??).
by Debbie Weil | May 9, 2005 | In the News, Marketing, Uncategorized, Writing
Bryan Eisenberg, a ClickZ colleague, has just published a compendium of his best columns in a new book: Call To Action: Secret Formulas To Improve Online Results. It’s terrific and I highly recommend it. Lots of articles on persuasion architecture (one of his...
by Debbie Weil | May 4, 2005 | Free Downloads, In the News, Marketing, New New Things, ROI, Stuff, Uncategorized, Writing
Been collecting these for a week or so. Ran across this nifty page on Robert’s Echo blog. Includes everything from the “origin” of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of...
by Debbie Weil | May 4, 2005 | Fortune 500 Blogs, Marketing, Stuff, Uncategorized, Writing
Been collecting these for a week or so. Ran across this nifty page on Robert’s Echo blog. Includes everything from the “origin” of blogs, stats on blog readership, recommended PR blogs, link to a Forrester Research executive summary, lists of...
by Debbie Weil | May 4, 2005 | In the News, Marketing, ROI, Stuff, Uncategorized
Remarkable stat courtesy of an HP Small Business Survey released last week. Thanks to CorporateBloggingBlog and Anita Campbell’s Small Business Trends blog for the link. Anita makes a key observation: while 10% of small biz owners may be including blogs in their...
by Debbie Weil | Apr 27, 2005 | Marketing, Uncategorized, Writing
Great article by MarketingSherpa’s Anne Holland on why “exact verbiage” is so important online. I.e. the specific words you use on landing pages, in text ads, on your site, on (yes) your blog… You need to be aware of what keyword phrases your...
