by Debbie Weil | Sep 28, 2006 | Marketing, Uncategorized
Update: with a gentle prod from commenter Brian Brown, I changed “viral marketing” to WOMM (word of mouth marketing). That’s what I meant to say. Oh and started to post this a few days ago. It’s been a busy week. I went to the...
by Debbie Weil | Sep 21, 2006 | Fortune 500 Blogs, Marketing, New New Things, Stuff, The Corporate Blogging Book, Uncategorized, Writing
Yesterday’s teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read. One caller, Cathy Chatfield-Taylor, was energetic enough to take really good notes....
by Debbie Weil | Jul 27, 2006 | Marketing, Stuff, Uncategorized, Writing
Here’s a tips article the WOMMA folks posted to their blog: How to Confront Your Fear of Corporate Blogging (5 tips from author and blogger Debbie Weil)P.S. I didn’t write the below. I.e. they’re not my words exactly. But the tips are good....
by Debbie Weil | Jul 24, 2006 | In the News, Marketing, Social Media, Stuff, The Corporate Blogging Book, Uncategorized
Because it’s bogus. What I mean is that, as amusing or clever as anonymous blogging can be (of course sometimes it’s nasty), it’s still slippery. Only half credible. And therefore ultimately an artifice. It’s not real. It’s not...
by Debbie Weil | Jun 26, 2006 | Events, Marketing, Uncategorized
One of the more provocative ideas that came out of last week’s WOMMA conference in San Francisco was the notion that there are two kinds of WOMM (word of mouth marketing): creationist and evolutionist. Each is legitimate but they spring from different...
by Debbie Weil | Jun 16, 2006 | In the News, Marketing, Uncategorized
Amidst all the blather about blogs, there’s one e-marketing phenomenon that isn’t dead yet. Yup, it’s e-newsletters. Usability guru Jakob Nielsen has just revisited a study he did two years ago and has this to say: “The average time allocated...
